My Journey in the Footwear Industry that lead me to Zappos #179

I’m currently writing on my journey that lead me to Zappos, but in honor of Tony Hsieh I want to share this future blog #179. It’s when I took my Zappos “Leap of Faith” and changed my life in such a positive way. I am heartbroken on Tony leaving us so soon, The world lost an amazing person. Here is my story on when I met Tony for the first time. Here’s to Tony…

My Job at Target was becoming a nightmare. So much so it was affecting…


My Journey in the Footwear Industry that lead me to Zappos #167

Blog #166 I talked about why it’s Best to have options to make decisions. In this blog I want to talk about my time with Nordstrom is done.

In the last blog I mentioned I decided to talk to the GM for Northern California. We had a really good relationship so I felt I needed to at least talk this out. Problem was that Nordstrom is usually pretty political so not sure If this would be fruitful or not.

I get to San Francisco Centre early, so I…


My Journey in the Footwear Industry that lead me to Zappos #166

Blog #165 I talked about how Nordstrom Consolidations sealed the deal. In this blog I want to talk about why it’s Best to have options to make decisions

Bill decides to leave Nordstrom for REI. That was disappointing but I probably was going to leave soon too. Our 2nd Asst. wanted Bill’s job so she asked me what I thought. Being in a distressed state of mind, I confided in her to stay in our department because I would be leaving soon and there would be opportunities for…


My Journey in the Footwear Industry that lead me to Zappos #165

Blog #164 I talked about the tipping point for me. In this blog I want to talk about how Nordstrom Consolidations sealed the deal.

Nordstrom decides to take the consolidations a step further by having the San Francisco buyers buy for the Northern California region. I was a lead Buyer for the East Bay side at the time. This meant I helped coach the other buyers on direction. With this move I’d be a department manager instead. …


My Journey in the Footwear Industry that lead me to Zappos #164

Blog #163 I talked about how Sales continued to plummet and pressure increased. In this blog I want to talk about the tipping point for me.

One Thursday we get in over 100 cases of shoes. Keep in mind each case could hold between 12 -24 pairs of shoes. Our stockroom was small for the size of business we did so it was always tight for space. Chris and I did our best to get all the new styles out to the floor and stage the boxes near…


My Journey in the Footwear Industry that lead me to Zappos #163

Blog #162 I talked about how Joe came back to Nordstrom. In this blog I want to talk about how Sales continue to plummet and pressure increases.

The store was having really tough business. If we were having bad business but the store was making the numbers that would be one thing but everything was tough. There was a lot of excitement for the new store. Kristin was so great at being positive and cheerful. She truly was an amazing store manager. Construction work was breaking ground in…


My Journey in the Footwear Industry that lead me to Zappos #162

Blog #161 I talked about our Valley Fair support team. In this blog I want to talk about when Joe came back to Nordstrom

Joe called me quite frequently at Nordstrom when I was in Palo Alto and kept in touch when he went to work for Macy’s. He was a smart merchant so I always enjoyed our conversations. Plus he was this good looking single guy who worked out and dated a lot of different people. He always had interesting stories. …


My Journey in the Footwear Industry that lead me to Zappos #161

Blog #160 I talked about a welcomed break from some stressful days. In this blog I want to talk about our Valley Fair support team.

Behind any successful leader is a support team that is top notch. By support I mean from the stock person to the clerical and all the Assts.

Allison

Lucky is a good thing. I have been fortunate to have had really great clericals in my time with Nordstrom. Ginger, Jamie, Stacey and Allison were all amazing. Allison was so good she could read my…


My Journey in the Footwear Industry that lead me to Zappos #160

Blog #159 I talked about the beginning of the end. In this blog I want to talk about a welcomed break from some stressful days

So the days became extremely stressful. If it wasn’t a visit with the white glove treatment it was a daily phone call. Why is your business bad. Maybe because the customers think the mall is closed? Then question and answer time. Are they bringing out 4 pairs, are you missing sizes? Funny though he rarely did stock walks like Rob did. It was…


My Journey in the Footwear Industry that lead me to Zappos #159

Blog #158 I talked about how remodels are the ultimate sales prevention. In this blog I want to talk about the beginning of the end.

So 3 months go by before you know it. The mall was in heavy construction mode. The plan was to build a new Nordstrom store in the back right next to the existing one, then when its done they would move everything over. The existing building would turn into several different stores.

Monte

During the course of this time we had a few buy…

Michael Normart

I’m a Senior Director at Zappos.com. This is my journey in the footwear industry and the lessons I learned along the way. Blog Site: https://solemanstudios.com

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